There are now more than 10,000 officials and politicians working within the European Union institutions. It is therefore more important than ever to relate to the key players. PRM brings together a wealth of experience in building and maintaining relationships with policy makers.

Brussels is an increasingly complicated legislative arena and only a targeted communications strategy is likely to succeed. PRM has an excellent record in identifying key areas in the legislative process and ensuring that the best information in the right quantities is directed at the right sources.

Concise, accurate and timely information is vital to the success of any lobbying service. It is often too late or extremely costly to influence policy once it is being formally considered by the institutions in Brussels. PRM can provide issue and policy monitoring services tailored to the specific needs and concerns of the client. Monitoring can include everything from regular legislative updates to regular predictive analysis and "next steps" strategic advice.

The development of the EU and its regulatory powers pose both challenges and opportunities. PRM believes that a complete lobbying package must necessarily include the predictive monitoring of policy in terms of the client's concerns and strategic corporate goals.

Political change is swift and the effects of badly or hurriedly prepared policy can be very damaging. It is important to be able to rely on a service that can convert the negative to the positive, and be in a position to give advance warning of risk. PRM's dynamic, political lobbying as well as our attention to legislative and political detail gives us an inherent advantage in managing crisis situations.

As part of any lobbying campaign, the media can play a decisive role in shaping public opinion. Public opinion also has a direct effect upon the views of decision-makers. PRM has a network of contacts amongst the Brussels and international press corps and is able quickly to draw up and implement appropriate media relations programmes.

PERSPEC Perspective-Influenced Reactive Critiques - is a unique service in corporate public affairs, developed to provide confidential and critical reporting systems, anonymous reaction-gathering and a unique perspective analysis service for senior executives with a major responsibility for corporate communications. PERSPEC is also intended to raise the quality and effectiveness of professional, business, and commercial writing in the English language.

PERSPEC provides assessments and simulated reactions from selected perspectives and audiences. It can also provide a line-by-line grammatical, textual and logical analysis of any corporate communications in the English language provided to the PERSPEC team for analysis and assessment.

The PERSPEC service is highly confidential and based on the collected responses, thoughts and reactions of a small hand-picked team of copywriters, analysts, journalists, politicians and industry experts acting privately, anonymously and confidentially.

PERSPEC can be used to test speeches, company reports and other corporate communications texts by applying the simulated reactions of the specific audiences to which they are addressed. In the assessments and simulated reactions, complete and direct honesty is guaranteed: PERSPEC pulls no punches and takes no prisoners.

PERSPEC can be used as a pre-vetting mechanism for senior executives who are required to deliver or draft keynote speeches with important external ramifications to specific, specialist or particularly discerning audiences.

PERSPEC can also be used to check and amend the English or French text in communications to be printed, such as annual reports, in-house communications, press releases.

PERSPEC is also a high quality translation service into English or French. We guarantee to provide accurate and sensitive and instinctive translations calibrated at the highest possible academic level. Politically sensitive simultaneous interpretation services are also provided.

Examples of the PERSPEC service include assisting in the following cases:

• A Dutch CEO of a multinational company wishes to deliver a precise and tailored message to US analysts about the financial prospects of the US subsidiary, and needs to express a crucial point precisely but also colourfully and imaginatively. His/her English is excellent but nevertheless not perfectly fluent. An agreed speaking note is therefore needed which expresses this precisely and fluently. PERSPEC will originate the text, then test it thoroughly for meaning and significance with an experienced American financial journalist, an English corporate consultant and others representing different perspectives as necessary.
   
• A British manufacturing company wants to lobby in Brussels for the first time, and seeks to convey a series of messages contained within available printed briefing notes in English to a largely French-speaking audience. PERSPEC can translate the briefing notes into appropriate French, bearing in mind the overall objective, or otherwise advise on a the most suitable translation of the original lobbying intention, which may, for example, not require written communications at all but a different lobbying strategy.
   
• A prominent financial services provider wishes to communicate some new information of a technical nature, but wants to see the information presented and treated in a popular way. PERSPEC will advise on the drafting of a press release suitable for distribution among UK tabloid newspapers, using actual tabloid journalist to advise on presentation and treatment.
   
• A major multinational food manufacturer wishes to convey to the influential European press the message that it is a leader in sustainable production and consumption. This is not the existing impression held by the target audience concerned and the company is anxious not to appear to be jumping on the environmental bandwagon. PERSPEC will identify the precise tone, treatment and form of the communications necessary and test these with a group of journalists and writers in a similar policy area.
   
• A company is anxious to ensure that its corporate social responsibility commitment is well understood by its employees. PERSPEC will draft the necessary internal communication and test it for comprehension among a simulated audience similar to that of the workforce.
   
• A prominent and successful dot com needs to communicate seriously to the UK political and financial establishments in order to secure both political credibility and funding for the next stage of its development. However, no-one in the company is over 40 years old and no-one is sure of certain grammatical rules or the spelling of certain words. PERSPEC will help to draft or edit all communications to be used and advise in particular on avoiding the most obvious and noticeable examples of bad grammar and spelling.
   

PRM can devise, organise and facilitate a strategy day in which your senior strategists will be encouraged to review and develop new concepts, propositions and programmes. Tactical political and media testing programmes will be implemented to test your company's reactions in dealing with different eventualities, such as targeted consumer activism, regulatory risk, governance and CSR issues, media relations and strategy.